With the John Henry company effectively getting out of the printing business (ceasing publication of most of the floral design books and buyers guides), the entire floral industry has to wonder who is going to fill this enormous gap. At about the same time John Henry made their announcement, we exuberantly  received word that Florists Review was in the planning stages of a number of brand new publications. With excitement, their new lineup of floral design instruction and floral selection guides are now available for us to enjoy and  use in your floral shops.

There are SIXTEEN new  publications, written by a number of new and experienced authors. Of these sixteen, there are:

NINE new Wedding and Party oriented floral design guides.

FIVE new idea books that will inspire and add new life to your floral arrangement creativity.

THE FLOWER BOOK , which discusses different flowers in detail, and

THE ART OF CHINESE FLOWER ARRANGING, a book that covers in great detail, the simple yet lovely art that the Chinese style brings to the floral industry.

 We will cover all of these new floral design and instruction books in detail over the next two articles. So plan to sit back, and enjoy seeing WHAT's NEW out there.

This week, we cover the nine new wedding floral design instruction books.

DAVID AUSTIN - WEDDING ROSES

Its unmatched power to stir both our emotions and our senses has made the rose the world's favorite flower.  In developing roses with spectacular new shapes and gorgeous fragrances, David Austin's lifetime ambition has always been to raise a beloved icon to even greater heights.

This book showcases the range of 14 roses for weddings and special events that David Austin has been perfecting since the 1990s, providing the chance to sample some of the many magical moods that these exceptional cut roses are capable of creating.

Spectacular and romantic, ever-changing but timeless, David Austin Roses are flowers that live up to your own special wedding dream.  Soft cover. 96 pages.

 VINTAGE WEDDING FLOWERS - by Vic Brotherson

 From traditional green and white bouquets and nostalgic, dusty pink and pale parchment posies, to romantic, dreamy garden arrangements, Vic Brotherson provides ideas and inspiration for all types of weddings, and to suit all possible budgets.  Illustrated throughout with breathtakingly beautiful color photographs, plus step-by-step instructions, the exquisite flowers are guaranteed to enhance any bride's day. Hardcover. 176 pages.

WEDDING FLOWERS - by Paula Pryke

Paula Pryke OBE has been helping brides and grooms plan weddings for nearly thirty years.  This sumptuous book showcases the talent and skill that have contributed to making her one of the most sought-after wedding florists.

Paula guides you through every decisions, from the choice of a theme to the selection of individual flower varieties, offering a myriad of ideas along the way.

Packed with gorgeous designs and exquisite photographs, this is an invaluable sourcebook of stunning and original wedding flowers and will be essential to every bride. Hardcover. 248 pages.

 STYLE ME PRETTY WEDDINGS - by Abby Larson

This idea-filled book is authored by Abby Larson, the founder of the popular magazine style blog, "Style Me Pretty".  The images are selected from more than 5,000 recently featured weddings and include hundreds of original ideas from the world's best designers and artists.  This book is all about the details, and flowers are incorporated on almost every spread.

 THE ART OF THE PARTY - by David Stark

Renowned event planner David Stark reveals whimsical, artistic, unexpected designs often created from sustainable, industrial, or low-cost materials to inspire readers-whether planning a wedding, dinner party, or holiday gathering-looking for ideas for their own events.

Twenty-five of David Stark's events are featured-both private celebrations and charitable galas-and showcase how he developed the inspiration for the overarching theme, color palette, and the thoughtful, coordinated details he's known for, and which truly make an event memorable.

From the New York Metropolitan Opera opening gala to Target's large-scale charitable events and pop-up shops, David Stark's inimitable influence is sweeping the design world-and thanks to his books, becoming more accessible for his legions of fans.

No matter the event, The Art of the Party is sure to inspire creativity and become an essential resource for years to come. Hardcover. 224 pages. 200 color photos.

 WEDDING FLOWERS - Inspirations from Florists Review

From bouquets to centerpieces and every accessory in between, Wedding Flowers: Ideas & Inspiration offers a wide range of colors and moods from simple country chic to fashion-forward sophistication.

Each of the 19 looks comprises not only multiple bouquets - for brides, maids and mothers too - but also boutonnieres, accessories and complete tablescapes to coordinate a dream wedding.  A total of 38 four-step how-tos reveal the tips and techniques that make these exquisite offerings easy to create.

Hardcover.  120 pages

 PRARRIE STYLE WEDDINGS - by Fifi O'Neill

Rustic and Romantic Farm, Woodland, and Garden Celebrations

Simplicity and grace are the hallmarks of the weddings featured in this book, which includes rustic and ranch, woodland and garden celebrations, plus more.  Besides magical ceremony and reception ideas, the book includes sensational motifs for showers and rehearsal dinners.  Specific projects are included.

Hardcover. 184 pages.

 BARN WEDDINGS - by Maggie Lord

 A barn is a magical place for a wedding.  Steeped in history and evoking the simplicity of a place that time has forgotten, the classic barn has been a subject irresistible to artists, poets, and city folk alike for its stoic visage and endearing presence.

Inherent in the choice to have a barn wedding offers a great deal of flexibility and ample room for imagination.  Your ceremony and reception can use the barn as a backdrop for a lovely day in the fresh country air.  It can serve as the perfect canvas for an indoor reception, dappled by twinkling lights hung from the rafters and the glow of candles from tables full of loved ones.  A barn works equally well as a backup for inclement weather or as the centerpiece of a wedding's design.

In Barn Weddings, Maggie Lord offers ideas and advice on how to create a barn wedding, including information on different styles and decor as well as tips from the pros for making the day a special one to remember.  Part indoor, part outdoor, but all beauty, history and romance, barn weddings are as practical as they are ripe with opportunity for charm and creativity. Hardcover. 160 pages.

 STYLISH WEDDINGS - by Jenny Doh

 Author Jenny Doh has published numerous how-to project books, and this time she shows us 50 handcrafted wedding ideas.  While not all projects are floral, they are clever and personal, with a homey touch and how-to information.  Projects range from hanging lights made with doilies to personalized napkin holders and colorful treat boxes.  This project-packed book is offered at an affordable price.

Soft cover. 144 pages.

 THERE YOU HAVE IT... NINE brand new wedding idea books that cover virtually any wedding style that you will come across in your floral shop. NEW IDEAS, NEW TECHNIQUES, and NEW ENTHUSIASUM to your floral work!

TIMELY TIP: The more you have to offer your clients, the more they stay with you, so the more business you create.

 

An investment in education is the BEST INVESTMENT you can make in your business.